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Advertising Age Article Abstract

The New Drinking Session: How Craft Brewers Are Drawing in More Consumers

Lower-Alcohol Varieties Pump Volume by Allowing Beer Fans to Have More Brew

Published: May 09, 2011

While so much of the buzz around craft beer these days is about exotic, extreme ales, more brewers are looking to increase the "sessionability" of their beers by taking down the alcohol content. ...

Full Article Word count: 1180

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