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Advertising Age Article Abstract

Cannes Lions Festival Debuts Creative Effectiveness Category With 142 Entries

Four of 20 Judges Are Clients, Including Kraft, Philips, LG Electronics and Brazil's Vivo

Published: May 09, 2011

In its first foray into effectiveness awards, the Cannes Lions International Festival of Creativity will judge 142 entries from 33 countries in the new category, offering insight into which of last year's creative winners actually worked in the marketplace. To be eligible for a Creative Effectiveness award, entries had to be either shortlisted or a Lion winner at the 2010 festival. ...

Full Article Word count: 256

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