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Advertising Age Article Abstract

Time Inc. on iPad Subscriptions in the App Store: 'We Have Chosen Not to Do That'

Time Inc. Names Emerging Digital Platforms Chief at Key Time for Magazines on Tablets

Published: May 09, 2011

Conde Nast started selling iPad subscriptions in the App Store before the other big publishing houses, but Time Inc. increasingly sounds like it's not running that race under current rules. "We have chosen not to do that," Time Inc.'s consumer marketing chief says. ...

Full Article Word count: 690

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