You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why the 'Math Men' Will Set Online Advertising Free No Need to Fear the 'Math State' as Kendall Allen Calls It. Machines Will Free Us to Be More Creative. By Joe Zawadzki, Published on May 10, 2011 13 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.