You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Discuss: Why Social Media Is A Bad Measure of 'Influence' It Shouldn't Be the Only Measure, Not By a Long Shot By Judy Shapiro, Published on May 13, 2011 15 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.