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Advertising Age Article Abstract

Sorry, but Counting Facebook 'Fans' or Video Views Won't Help Your Brand

They Aren't Good Measurements, but Since It's Easy, Too Many Insist It's Meaningful

Published: May 17, 2011

Our obsession with meaningless but easy-to-calculate success metrics is a bit like the guy who loses his keys in the garage but looks for them in the living room because the light is better in there. ...

Full Article Word count: 650

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