You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract So You Like My Brand on Facebook. Now What? How You Too Can Turn 'Likes' Into 'Loyalty' By Debra Aho Williamson, Published on May 18, 2011 19 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.