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Advertising Age Article Abstract

What Rosetta Out of the Running Means for Last Big Digital Indie AKQA

Buyers Could Take Another Look at San Francisco Shop

Published: May 20, 2011

Now that Publicis Groupe is scooping up Rosetta, one of the last privately held digital agencies, one party to watch closely is AKQA. The shop last fall was rumored to be on the block, but industry executives say potential buyers have balked at the asking price, pegged at around $500 million. ...

Full Article Word count: 1221

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