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Advertising Age Article Abstract

Google Grabs P&G Exec to Head Sales for YouTube

Hire of Lucas Watson Is Part of Site's Effort to Court Large TV Advertisers

Published: May 23, 2011

Google has hired P&G digital marketing director Lucas Watson as VP-sales and marketing for YouTube and video, part of its latest bid to bring TV ad dollars to the world's largest video site. ...

Full Article Word count: 794

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