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Advertising Age Article Abstract

Sears Expected to Tap McGarryBowen as Lead Shop on $360 Million Account

Incumbent Y&R Likely to Keep Craftsman, Kenmore and Die Hard Brands

Published: May 24, 2011

Dentsu's McGarryBowen is poised to be named Sears' new lead creative agency. The shop will give the struggling retailer a brand refresh and new tagline, and will likely also handle marketing for the retailer's appliance business. ...

Full Article Word count: 930

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