News

Advertising Age Article Abstract

Women to Watch: Annie Young-Scrivner, Starbucks

At Core of Coffee Giant's Recent Turnaround, Brand Relaunch, New Logo and Plans to Expand World Presence Is Global Marketing Chief

Published: May 30, 2011

Annie Young-Scrivner, 42, said that Starbucks' rebranding was not only "for refresh sake, but it was about our blueprint for growth." ...

Full Article Word count: 490

Become an Ad Age Subscriber

Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special offers.

SUBSCRIBE NOW LOGIN
Corporate Subscriptions or Site Licenses are also available.

For questions, comments or other service issues, please contact our Customer Service Department at 1-313-446-0450.