You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

Stat of the Day: One in Three Households Can't Afford Your Product

An Experian Simmons Report Finds the Majority of Households Have Less Than $10,000 in Discretionary Cash

By Matt Carmichael, Published on May 31, 2011 1

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.