You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract News Corp.'s Hulu Hope: To Add More Commercials Plan Is to Beef Up Inventory so Fox Can Sell Advertisers Richer Cross-platform Deals By Brian Steinberg, Published on May 30, 2011 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.