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Advertising Age Article Abstract

NFL Lockout Threatens In-store Promos for Pepsi, Mars, P&G and More

TV Buyers Can Shift Spots but Grocery Programs Have Limited Window

Published: May 30, 2011

Millions of advance dollars spent on multibrand, in-store promotional deals with the NFL, Procter & Gamble, Mars and PepsiCo, among others could be in jeopardy if there is a truncated season. ...

Full Article Word count: 714

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