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Advertising Age Article Abstract

Disney to Re-launch Disney.com to Deliver TV, Film to Consumers

CEO Bob Iger Says Mouse House Has a Chance to Forge Direct Relationships With Consumers

Published: June 02, 2011

Disney's website, which acts mostly as a promotional vehicle for its characters and properties, is being transformed into an "uber-network for the Disney community." The strategy will put Disney in competition with some of its distributors, such as Hulu. ...

Full Article Word count: 483

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