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Advertising Age Article Abstract

New Facebook Policy Spurs Big Pharma to Rethink Social Media Strategy

Major Marketers Fear that Enabling Comments Will Attract FDA Ire

By: 155
Published: June 02, 2011

Pharmaceutical marketers are trying hard to embrace social media, but the very nature of the two-way dialogue endemic to the medium threatens to work against them. Case in point: Facebook's new poliicy. ...

Full Article Word count: 865

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