Advertising Age Article Abstract
New Tool Promises to Put Social-Media ROI on Same Footing as Traditional Media
Marketing Evolution, Telmar Believe Effects Can Be Predicted, Accountable Like Other Media
Become an Ad Age Subscriber
Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special offers.
For questions, comments or other service issues, please contact our Customer Service Department at 1-313-446-0450.