You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Orbitz Founder's Next Act? Virtual Cash for the Jet Set Casual Game Allows Players to Earn Cash for Travel By Irina Slutsky, Published on June 07, 2011 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.