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Advertising Age Article Abstract

How European Media Companies Are Dealing With Product Placement

Each EU Country Has Different Rules for Brands on TV

Published: June 13, 2011

The EU may claim to be a single market of around 500 million people, but in product-placement terms, Europe's cultural, regulatory and linguistic mosaic means that many shows and most integrations will not have a life beyond their home country. ...

Full Article Word count: 864

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