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Advertising Age Article Abstract

How Mapping Social-Media Chatter to TV Commercials Yields Insights

Tom Thai Explains What Bluefin Has Found in Its Tranche of Data

Published: June 10, 2011

Bluefin Labs is exploring the relationship between mass media and audience by looking at about 3 billion social-media comments a month and, from that, filtering and mapping about 13.7 million comments that pertained to TV and/or commercials. Here's what it's found. ...

Full Article Word count: 694

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