You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract P&G, Levi's, GE Innovate by Thinking in Reverse Marketers Are Increasingly Creating Products in the Developing World and Importing Those Ideas Into More Mature Markets By Natalie Zmuda, Published on June 13, 2011 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.