x
Advertisement
Scroll to Continue

You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

P&G, Levi's, GE Innovate by Thinking in Reverse

Marketers Are Increasingly Creating Products in the Developing World and Importing Those Ideas Into More Mature Markets

By Natalie Zmuda, Published on June 13, 2011 5

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.