You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Uniqlo's U.S. Positioning Plan: 'Japanese With N.Y. Inflection' Retailer Taps ex-Wieden Creative Todd Waterbury to Lead Creative Direction and Provide Strategic Counsel as It Grows in North America By Natalie Zmuda, Published on June 13, 2011 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.