You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Diageo Parts With CP&B, Puts Cuervo Account in Review Marketer With Penchant for Changing Shops Taps 360i for Guinness Digital Work By Kunur Patel and E.J. Schultz, Published on June 14, 2011 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.