You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract JCPenney Bets on Apple's Retail Genius -- and It's Already Paying Off New CEO Ron Johnson Won't Start Until November, but Investors, Analysts Are Bullish , Published on June 14, 2011 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.