You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract The Key to an Effective Facebook Ad Formula: EdgeRank Metric Measures the Likelihood That Consumers Are Exposed to an Action on the Social Network By Dave Williams, Published on June 15, 2011 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.