You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract CAA, William Morris Bring Rosters to Licensing Expo Changing Nature of Celebrity Has Stars Taking Licensing More Seriously By Michael Stone, Published on June 15, 2011 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.