You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract 6.5 Reasons to Read Gitomer's Social Boom Written for Those Who Aren't 'Social Experts' it's Funny, Clear and Definitely Not Dull By Drew Neisser, Published on July 05, 2011 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.