You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Stat of the Day: Almost Half of Moms 'Like' Your Brand Without You Doing a Thing New Survey Shows Moms Are Proactive in Searching Out Brands on Social Channels By Matt Carmichael, Published on June 20, 2011 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.