You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Scion Reaches Beyond Youth With Help From Greek God Zeus With Younger Drivers Squeezed by Economy, Toyota Launches TV, Video Push From Attik Aimed at Slightly Older Buyers By Julie Halpert, Published on June 23, 2011 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.