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Advertising Age Article Abstract

Penry Price: Why Social Is The Next Frontier of Ad Targeting

Former Googler Talks About Why Connections Will Trump Context and Keywords

Published: June 23, 2011

The former Googler says the next phase of ad relevance won't be tied to keywords as much as to personal relationships, and that's where Media6Degrees, the startup he's now heading as president, comes in. ...

Full Article Word count: 970

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