You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Consumer Divide Grows Between Haves and Have-nots Growing Economic Disparity Will Play Role in Deciding Marketing's Winners and Losers as Brands Raise Prices By Jack Neff, Published on June 27, 2011 8 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.