You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Customer Service Belongs to Operations, Not Marketing How Apple Turned Problem-Fixing Into a Promotional Tool By Jonathan Salem Baskin, Published on June 27, 2011 12 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.