You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Stat of the Day: 68% of Millennials Ask Friends Before Choosing a Restaurant How Do You Begin to Understand Shopping Habits of a Generation That Can't Make Up Its Own Mind? By Matt Carmichael and E.J. Schultz, Published on June 29, 2011 8 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.