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Advertising Age Article Abstract

Google Readies Ambitious Plan for Web-Data Exchange

While Chattering Classes Obsess Over Google+, Marketers Should Keep an Eye on the Real Action

Published: July 11, 2011

Wall Street-like exchanges have revolutionized online advertising, but Google is taking the concept further, quietly building one for buying and selling data, the lifeblood of online advertising. ...

Full Article Word count: 699

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