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Advertising Age Article Abstract

Pepsi Beverage Guru Unveils His Plan to Win the World Over

Massimo d'Amore Talks Global Ads, Logo Changes and How There's a Method to Pepsi's Marketing 'Madness'

Published: July 11, 2011

"There is real logic to this perceived madness," said Massimo d'Amore, CEO for PepsiCo Beverages Americas, acknowledging the breadth of changes at the company and at the $20 billion beverage division over the past few years. ...

Full Article Word count: 1100

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