You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Life After Rupert's Reign: What Will Happen in a Post-Murdoch World? With the Closure of the News of the World, the Rule of One of the Most Powerful Media Moguls of All Time Has Officially Begun to Wind Down By Simon Dumenco, Published on July 11, 2011 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.