You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract The Surprising (Content) Future of Google+ The Platform Is Not About Competing With Facebook, but It Will Revolutionize How People and Brands Share Content By Ian Schafer, Published on July 13, 2011 6 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.