You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why the Sale of Hulu Is (Really) Good News for Content Businesses With the Potential to Fetch $2 Billion, Acquisition Proves Just How Valuable Content Remains in Digital Age By Reed Phillips and Ken Sonenclar, Published on July 13, 2011 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.