News

Advertising Age Article Abstract

REI's Twitter Strategy Is No Longer Camping Out at HQ

Outdoor Retailer's Decentralized Approach Will Allow Local Staffers to Address Regional Needs

Published: July 18, 2011

While most marketers have scrambled to assemble social-media SWAT teams -- hired to sit at company HQ and monitor customer sentiment on the web -- outdoor retailer REI is trying another approach. ...

Full Article Word count: 690

Become an Ad Age Subscriber

Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special offers.

SUBSCRIBE NOW LOGIN
Corporate Subscriptions or Site Licenses are also available.

For questions, comments or other service issues, please contact our Customer Service Department at 1-313-446-0450.