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Advertising Age Article Abstract

Madison & Vine Is Dead, but the Time to Invest in Branded Content Is Now

Marketers Have the Unprecedented Opportunity to Move Upstream in the Content-Development Process

Published: July 25, 2011

Having a branded-content strategy is as much a mistake as having a social or a digital strategy. Instead, marketers need to understand the role of content in their overall marketing strategies. ...

Full Article Word count: 865

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