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Advertising Age Article Abstract

Commodity Costs, Consumer Advocacy Backlash No Match for McDonald's

Posts Profit of 15% and Global Sales of 5.6% as Analysts Expect Fast Feeder to Continue Gain Market Share

Published: July 22, 2011

Despite rising commodity costs, anti-obesity trends and challenges from consumer advocacy groups, McDonald's posted second-quarter results that surpassed analysts' expectations, thanks in part to a strong marketing push. ...

Full Article Word count: 657

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