You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Aussie Detergent Brand Offers to Sponsor White House for $25M Publicity Stunt Won't Do Much to Clean up Our Debt By Pahull Bains, Published on July 22, 2011 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.