You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract You Can't Have Jennifer Aniston, but You Can Have Good Content There's Nothing Funny About Lazy Attempts at Viral Video By Jeff Rosenblum, Published on July 28, 2011 14 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.