You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Old Spice's Love Affair With Itself Serves No Sales Purpose With Focus on Going Viral, Has It Become Really Unfashionable to Sell Product? By Jonathan Salem Baskin, Published on July 27, 2011 52 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.