You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How Group M Plans to Spend More Brand Dollars in Local Markets A New Unit to Help Your Local Pizza Hut Actually Act Like a Local Business By Michael Learmonth, Published on July 28, 2011 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.