You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Fiat 500 Brings Drivers Back to the 1950s in First U.S. Push in Nearly Three Decades Automaker's Long-Awaited Return to States Is Marked by Nostalgic Campaign Themed 'Simply More' By Julie Halpert, Published on August 01, 2011 8 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.