You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Want to Tweet? First, Teach Your Brand to Speak Coupons and Contrition Are Just Not Enough to Engage Audiences By Noah Brier, Published on August 02, 2011 24 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.