You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Stat of the Day: 25% of Toddlers Have Used a Smartphone If Reaching Digital Gen-Xers and Millennials Has Been a Struggle, Imagine Planning for the iGen By Matt Carmichael, Published on August 04, 2011 11 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.