You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How YouTube Wins in the Great Unbundling of Cable TV YouTube Wants to Be One of Several New Providers of 'Premium' Bundles of Video By Jim Louderback, Published on August 04, 2011 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.