You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Small Agency of the Year, 11-75 Employees, Gold: Mekanism Mixing Crafty Social-Media Distribution and Creativity Earns San Francisco Shop a Cult Following By Kunur Patel, Published on August 08, 2011 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.